The owner of Stop Drop Yoga was looking to get her business up and running. The principle behind this new endeavor was to be able to offer yoga classes anywhere, at anytime for people looking to learn yoga regardless of their age, ability, etc. She wanted to include main symbols related to peace and yoga and so we incorporated them into the text itself. We decided to go with cool, calming purple with a copper accent. Lastly, came creating a simple tagline that captured the essence of the brand.
