Julie reached out to Belle Creative looking to expand her love of creating custom sugar cookies for friends and family into a formal bakery business in the Baltimore region. She was focused on including Baltimore, the Charm City, because that is where she is based. Julie originally was looking for a black and white logo, but in the end, the branding includes both color and black and white. By the way, her creations are gorgeous! Make sure to check her out on Instagram @thecharmedcookieco!